Digital marketing is transforming traditional marketing strategies day by day. Every day there is a new strategy that enters the market and changes the brand’s game. Digital marketing is the new marketing. Gone are the days of posters and billboards taking space and money. Every digital marketer now works on all digital platforms to improve the online visibility of the brand. Social media helps digital marketers to reach potential customers all with the help of the internet. Internet is the lifeline of digital marketing and people are churning out all the things they can.
To understand how digital marketing is transforming traditional marketing strategies, first it is important to take a glimpse of digital marketing. Digital marketing is an act of promoting and selling services with online marketing strategies and using digital tools such as social media, emails, and search marketing. Digital marketing enables the brand to show off its business and increase its online visibility. Online presence is one of the big things in the current digital era, and to meet the requirements of marketing digital marketing proves to be a boon.
Digital marketing utilizes the internet and online-based technologies such as personal computers, desktops, mobile phones, tablets, and other digital media to promote products and services. Social media platforms such as Facebook, Instagram, YouTube, Linked-in, Tumblr, and Pinterest are using heavily in digital marketing to create a brand’s image and promote it to the people for forming a customer base. These strategies are working efficiently for all the brands that are into digital marketing. Apart from social media, emails are a good way to target users for brand promotion as it directly lands into user’s inbox.
One of the biggest transforming factors over traditional marketing is that digital marketing helps in collecting relevant user data. Data is the king, and digital marketers know how to utilize this data and information to create a perfect campaign for the brand. Using this information and data, Digital marketers analyses the age, behavior, likes, dislikes, and the right product for the customer. This is one of the reasons digital marketing is getting popular and getting an edge on traditional marketing practices.
Another big factor digital marketing has over traditional marketing is how users or people interact with the internet and share the content with another potential user. It gives people more choices over what they are consuming and what product has an advantage over the other product. The Internet has given the users the power to reach anywhere just some clicks or taps away. Internet coupled with digital marketing is creating phenomenal results for all the brands involved in digital marketing.
Brands are spending an indefinite amount of money on digital marketing. Billboards, posters, hoardings, and paper pamphlets are near to extinction as digital marketing is becoming the new favorite player for marketers. Digital marketing is a cost-effective way to push any product into the market. Digital marketing also helps in lowering the manpower that requires for traditional marketing strategies. A team of 2-3 people can handle the entire digital marketing project whereas traditional marketing required a team of 100-150 people to create some impact for the selling of the product.
Timing is extremely critical in Digital marketing, and automation is proving to be a great factor of advantage in digital marketing. Automated tools like auto-email and chatbots are helping digital marketers in taking over traditional marketing strategies. Automation paired with metrics is helping digital marketers in tracking customer behavior, and it can be addressed with any human intervening.
This gives digital marketers the time to react and grab the golden opportunity of increasing profit and customer reach. Chatbots are handy tools to increase customer response and complete simple tasks like answering a customer’s query.
Digital marketing involves various services, and some of the services are listed below.
SEO or Search Engine Optimization is the most important factor that decides the success of digital marketing campaigns. SEO involves proper analysis of keywords and keyword placement in the content to help search engines recognize the content and rank it higher in results. There are myriad tools and strategies that help digital marketers in perfect SEO.
PPC stands for Pay Per Click. Pay Per Click strategy works as its name indicates. Pay Per Click models helps digital marketers to place ad campaigns on search engines, and after every click by customer or visitor, a certain amount is paid to the search engine by the brand to increase its leads. This helps in generating leads to increase the customer base.
SMO stands for Social Media Optimization. Search Engine Optimization is completely changing the game and transforming digital marketing into the best marketing strategy. Social Media Optimization involves promoting brands and services on social media platforms like Facebook, YouTube, Instagram, Linked-in, and Pinterest. It helps in reaching more and more people by creating ad campaigns on social media.
Website is the primary necessity for establishing an online presence and visibility. Websites help to attract customers to the brand and boast about the products and services the brand has to offer. The website can be of many kinds including static website, dynamic website, e-commerce website, and web portals. These websites help the brand is getting more and more customers.
Social media platforms have a huge user base, and hence social media is an extremely good tool to promote brands. Facebook, Instagram, Linked-in, and YouTube acts as a digital poster and advertisement to a user. Users on social media share posts, message posts, or tag other users in the post that helps the brand in increasing its reach to other people. Furthermore, social media is not limited to demographic and geographical areas, hence on social media brands can be promoted across the globe.
YouTube helps the brand to show users the audiovisual representation of the brand’s products and services. Videos are the best way of promoting the product as it helps the user in understanding the product and its applications thoroughly. This makes YouTube one of the best social media platforms for digital marketing and digital marketers are exploiting it pretty nicely. All these social media platforms act as one giant billboard and transforming the face of marketing by introducing digital ways of marketing.
Digital marketing has a huge impact on marketing and is helping brands to get online recognition. To put it laconically, digital marketing is the new marketing in the current digital era and every brand must embrace it and exploit it to increase sales and profit for the business.